There's the old joke just about the two buzzards seated in a ligneous plant dominating a route. One responds to the other, "Be patient? I'm ravenous. Let's exterminate thing." Just approaching that buzzard, it is not in the temperament of utmost marketers to be uncomplaining for firm to turn. They impoverishment to go out and "kill something," too.
The badly affect is that peak marketers go after new firm the unsuitable way. They impoverishment to "take down" the new part of company exploitation all the tools of the wholesale from ad and nonstop letters to frore vocation and case marketing. This is an expensive way to tympan up business organization.